BrandStatement
3 variants · hero · for home, landing pages
poster
a condensed, oversized headline in capitals on a flat brand field, a ruled strip of facts and one picture on the half: a launch, an event, a bold brand.
type-behind
a huge centred headline with one framed upright picture standing over its middle, the facts in a ruled strip: an editorial or portfolio opening.
type-mask
a one- or two-word statement (a name, a place) at the viewport’s scale with the first picture showing only through its letters, faint behind too: a brand with one striking texture picture (rock, fabric, wood).