CaseStudies
7 variants · proof · for home, landing, portfolio pages
featured
one story told large: the words at the left, its three figures in a column, the customer’s quote under
featured-plus-list
one featured story and a rail of the other stories, each with its main figure
three-columns
one story told in three steps: the challenge, what was done, the results
before-after
two panels, what was wrong and what is now, then the figures in a strip
goals-table
target against outcome with a status for each, a miss shown as plainly as a success
quotes-and-results
two to four customers whose words and figures both matter, on a landing page: their quotes in a row of cards, then one picture card per story with its first figure (the merchant’s own quotes and results only)
accordion
four to eight customers listed by name with their first figure, the visitor opening the one that resembles them: the open row shows the portrait, their words and the other figures (the merchant’s own quotes and results only)