HeroVideo
4 variants · hero · for home, landing pages
poster-overlay
the film’s still fills the first screen with the words at its foot: the film is the argument (a founder, a workshop, a place); the merchant’s own film only
framed-below
the words centred first, then a wide framed film that straightens as the page scrolls: a product or a service whose promise must be read before the film; the merchant’s own film only
device-side
the words beside a phone holding a vertical film, over a tinted disc: a mobile app, a reel or a portrait film; the merchant’s own film only
split-card
the words beside a rounded player card naming the person on screen: a quieter landing or a customer story; the merchant’s own film only

