Chart
7 variants · dashboard · for app, analytics, billing pages
line-table
a trend over time for two or three series, with its figures beside it in a table
area
Continuous series read as filled areas with distinct outlines and the merchant’s own values.
grouped-bars
Compare the merchant’s own series side by side within each category on one shared scale.
ranked-bars
categories ranked from the largest as horizontal bars with the value at their end (channels, pages, categories): when the labels are too long to sit under columns
donut
shares of a whole as a ring with the sum in its centre and each part’s value and share beside it: one series of up to six parts, or a few series compared by their sums
stacked-area
several series stacked as bands over time so the top edge reads the sum (traffic by source, sales by channel): when the total matters as much as the parts
funnel
the steps of a journey in their order (visitors, carts, orders) as narrowing bars with each step’s share of the first and of the one before